Category Archives: vision and mission

Confusing Goals and Purpose

I was recently reviewing a non-profit’s strategic plan and came away a bit puzzled. Everything was in order – sort of – but possibly too much so. How can that be? Too many words.

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Vision. Then what?

As much as the word vision causes a certain rolling of the eyes, it almost inevitably becomes a requirement that an organization can’t avoid. If there isn’t some sense – renewed periodically – that everyone knows what the ultimate goal is, … Continue reading

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